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Content Creation
email template builder-avatarAkram HassanOctober 22, 2024

Creating Emails

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How to design and craft engaging email templates using the Blocfree editor.

💡 Introduction


Blocfree's email editor allows you to design and craft email messages quickly and easily using drag-and-drop functionality. This eliminates the need for coding & designing and enables you to preview, test, and publish with a single click. Our editor saves your work in real-time and provides version controls and management, so you can focus on designing and creating your template and we will handle everything for you 😃.

✨ Capabilities of the Blocfree Email Editor


To start using Blocfree's email editor, click the "➕ Create New" button in the app's header. Choose "Start from Blank" A pop-up will appear, prompting you to select the template type. For emails, choose "✉️ Email" to create your message or "Start from Template" to use one of our pre-built designs.

Now that we've opened the Email Editor, let's explore its key functional features. We'll learn how to use these tools to design engaging and effective email marketing campaigns.

The Blocfree Email Editor offers the following key components:

  • Canvas: The main board where you design your template by dragging and dropping blocks.
  • Content Editor: This contains all the content blocks you need to create your email content.
  • Blocks Editor: This contains all layout blocks (sections) for designing your email layout, optimized for both web and mobile viewing.
  • Settings: This panel displays all properties for the selected block, allowing you to manage and customize its settings.

Email Editor

🖼️ Canvas

Use the Canvas to drop your content and layout blocks. You can control your view of the Canvas using the following functionalities:

FunctionalityShortcutImageDescription
Expand CanvasN/AExpand CanvasToggles full view in the editor.
Redo⌘+⇧+ZRedoRepeats the last undone action.
Undo⌘+ZUndoReverses the last action.
Zoom ViewN/AZoom ViewSets the zoom level (default 100%).
Zoom InN/AZoom InIncreases canvas magnification.
Zoom OutN/AZoom OutDecreases canvas magnification.
SettingsN/ASettingsAdds the Subject and Pre-header of the email.
CommentsN/ASettingsDisplays all comments from your teammates.

🧱 Content Tab

Use the “Content” tab to drag content blocks and drop them onto the Canvas. The following blocks are available for you to use:

Content BlockDescriptionImage
TextAdds text for titles or descriptions with formatting options (bold, italic, underline, strikethrough, and hyperlinks).Text Block
ButtonInserts a clickable button for calls to action with formatting options (bold, italic, underline, strikethrough, and hyperlinks).Button Block
DividerCreates a horizontal line to separate content sections. Customize width, background color, alignment, border, and padding in the "Settings" tab.Divider Block
SocialAdds social media icons and links. Manage over 46 platforms in the "Settings" tab.Social Block
SpacerInserts vertical space between elements. Adjust height and background color in the "Settings" tab.Spacer Block
HeroCreates a prominent image section, typically used at the top of emails.Hero Block
ImageInserts images from your media library or uploads new ones.Image Block
VideoEmbeds video content or thumbnails from your media library or uploads new ones.Video Block
RawAllows insertion of custom HTML code.Raw Block
TableCreates tables for organizing data or layout. Customize columns, rows, background color, font settings, and padding in the "Settings" tab.Table Block
GIFInserts animated GIF images. Search and choose from our partner's GIF library.GIF Block
ListCreates bulleted or numbered lists. Customize list type, background color, font settings, and padding in the "Settings" tab.List Block

📐 Blocks Tab

The "Blocks" tab allows you to structure your email by dragging and dropping layout blocks (sections) onto the Canvas. You can select from layouts with zero to six columns, and fine-tune the columns structure using the "Settings" tab.

⚙️ Settings Tab

The "Settings" tab allows you to customize and manage the properties of your selected block. You can adjust background color, dimensions, padding (on all sides), border properties, font settings, and social elements. Additionally, you can select images from your media library to enhance your content 😊.

🛠️ Actions Available in the Editor


While using the email editor, you can perform several actions. Here are some of them:

  1. 👀 Preview: This feature allows you to see how your email will appear in Gmail, Outlook, Apple Mail, and on Mobile.

Preview

  1. ⌛ Test: This feature allows you to send a test message of your template to your email address.

Test Email

  1. 🧑‍💻 Dev Mode: This feature lets you view the development version of your template using MJML, a modern email markup language.

Dev Mode

  1. 📱 Mobile or Desktop View: This feature allows you to switch between desktop and mobile views.

Mobile or Desktop View

  1. 📤 Exporting & Publishing: This feature enables you to export your email as HTML or publish it directly to your provider with just one click. For comprehensive details, check here.
  2. 💌 Invite Members: This feature allows you to invite team members to edit, comment on, or view your template. For comprehensive details, check here.
  3. 🔄 Version History: Our editor saves your work in real-time and provides version history, allowing you to easily manage all versions and revert to previous ones if needed. For comprehensive details, check here.

Frequently asked questions


How can I apply tags to my content?

To apply tags to your content, follow these steps:

  1. Open the email editor.
  2. Click the "⚙️" icon.
  3. Select "Manage UTM Links".
  4. Choose your template.
  5. Click "Apply tags".